From my experience, there are four basic elements that make up successful communication:
Knowledge – If you don’t understand what you’re talking about, how can you make others?
Technique and Strategy – Even if you know what you’re talking about, you still need to know how to say it to successfully connect with the people you want to listen
Creativity – Innovative, originative or even out-of-the-box ways to deliver your message are how you stand out, especially in today’s congested attention economy
[REDACTED] – Like a particular mix of 11 herbs and spices, or the algorithm behind the top search engine, the secret sauce that truly elevates you above the competition will remain my little secret…
The proficiency I've gained in these four areas, by obtaining my Master's degree, training under some of the most incredible writers and editors, and freelancing across a multitude of disciplines, including writing, photography and videography, is how I've:
- written, edited and proofread hundreds of articles, covering a variety of scientific domains, for several publications
- led initiatives involving SEO, email, and social media campaigns, and as a result, more than doubled reader engagement with, and responses to specialist newsletters
- created and implemented innovative cross-brand formats which ranked among the most popular articles of multiple publications' readerships
Want some more proof? Why not take a look at some of my...